Hotel Booking
Transforming desktop hotel reservations by addressing real user frustrations and creating an intuitive prototype that streamlines booking.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
UX DESIGN
BRAND REDESIGN
Problem
●
For my first UX case study, I tackled the challenge of improving the hotel booking experience on desktop platforms.
●
After performing Usability tests and creating an Affinity Diagram here is what I found
●
Users encounter confusing layouts, lack of information, and hidden fees when booking hotels online, leading to frustration and abandoned bookings.
●
To further detail the User journey I created a User Journey Map and Flow Diagram
Solution
●
Based on real user insights, I created a medium-fidelity and high-fidelity prototype with an intuitive flow and clear summaries to ensure the booking experience is straightforward and enjoyable.
●
I then iterated the design after performing Usability tests until I found a perfect UX experience. During the first phase of interactions I found that users weren't sure if they had completed a step in the booking progress with the original progress bar, So I changed the design to show that. As seen below
●
The final design has reduced the number of steps and cognitive load required to book a hotel room.
●
Address key user pain points such as being unable to check details and confusing navigation.
Smooth Scroll
This will hide itself!
This will hide itself!
Hotel Booking
OVERVIEW
Transforming desktop hotel reservations by addressing real user frustrations and creating an intuitive prototype that streamlines booking.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
UX DESIGN
BRAND REDESIGN
Problem
●
For my first UX case study, I tackled the challenge of improving the hotel booking experience on desktop platforms.
●
After performing Usability tests and creating an Affinity Diagram here is what I found
●
Users encounter confusing layouts, lack of information, and hidden fees when booking hotels online, leading to frustration and abandoned bookings.
●
To further detail the User journey I created a User Journey Map and Flow Diagram
Solution
●
Based on real user insights, I created a medium-fidelity and high-fidelity prototype with an intuitive flow and clear summaries to ensure the booking experience is straightforward and enjoyable.
●
I then iterated the design after performing Usability tests until I found a perfect UX experience. During the first phase of interactions I found that users weren't sure if they had completed a step in the booking progress with the original progress bar, So I changed the design to show that. As seen below
●
The final design has reduced the number of steps and cognitive load required to book a hotel room.
●
Address key user pain points such as being unable to check details and confusing navigation.
Smooth Scroll
This will hide itself!
This will hide itself!
Hotel Booking
OVERVIEW
Transforming desktop hotel reservations by addressing real user frustrations and creating an intuitive prototype that streamlines booking.
YEAR
2025
ROLE
CREATIVE DIRECTOR
SERVICES
UX DESIGN
BRAND REDESIGN
Problem
●
For my first UX case study, I tackled the challenge of improving the hotel booking experience on desktop platforms.
●
After performing Usability tests and creating an Affinity Diagram here is what I found
●
Users encounter confusing layouts, lack of information, and hidden fees when booking hotels online, leading to frustration and abandoned bookings.
●
To further detail the User journey I created a User Journey Map and Flow Diagram
Solution
●
Based on real user insights, I created a medium-fidelity and high-fidelity prototype with an intuitive flow and clear summaries to ensure the booking experience is straightforward and enjoyable.
●
I then iterated the design after performing Usability tests until I found a perfect UX experience. During the first phase of interactions I found that users weren't sure if they had completed a step in the booking progress with the original progress bar, So I changed the design to show that. As seen below
●
The final design has reduced the number of steps and cognitive load required to book a hotel room.
●
Address key user pain points such as being unable to check details and confusing navigation.
Smooth Scroll
This will hide itself!
This will hide itself!